Posts Tagged ‘ Marketing ’
As part of a recent investigation into the merits of flash games as a marketing tool, I have developed a model for the life cycle of flash games. The model accounts for expenditures, and revenue (which depending on the circumstances can be interpreted as referral traffic), as well as impressions on the game itself. This model [ READ MORE ]
TechCrunch is reporting that online teen virtual world Habbo mad $74 million in revenue last year by selling virtual goods, and through advertising revenues. Most of their revenue, reportedly, is generated by selling virtual goods. Virtual products, if people actually want to buy them, have the great advantage of being a total margin product. No production [ READ MORE ]
A thorough analysis on the state of advertising and how to monetize advertising in the future. Particularly interesting thoughts on how inventory providers will make money after the death of news paper advertising. Link [ READ MORE ]
comScore’s latest press release highlights the growing number of people accessing the internet via a mobile device. More than 22 million people access the internet via their phone everyday and more than 63 million access the internet on a mobile device every month. [ READ MORE ]