Archive for the ‘ Marketing ’ Category
As part of a recent investigation into the merits of flash games as a marketing tool, I have developed a model for the life cycle of flash games. The model accounts for expenditures, and revenue (which depending on the circumstances can be interpreted as referral traffic), as well as impressions on the game itself. This model [ READ MORE ]
Sarah Lacy has written an article over at TechCrunch about how user generated content is going to be abandoned by the internet community in the near future. This more or less is in line with my long standing belief that the only content worth having is unique and valuable. Youtube, for instance has some videos [ READ MORE ]
CNN Money has a nice article written by Chris Taylor on do’s and dont’s for business listed on Yelp. Check out the article here, it’s a great guide for those who are clueless. [ READ MORE ]
TechCrunch is reporting that online teen virtual world Habbo mad $74 million in revenue last year by selling virtual goods, and through advertising revenues. Most of their revenue, reportedly, is generated by selling virtual goods. Virtual products, if people actually want to buy them, have the great advantage of being a total margin product. No production [ READ MORE ]